Advertising information
How to reach appraisers with your message

New!! Lower prices and more options on advertising!!

1. This web site - banner ads   
2. Email advertising 

Advertising Order Form

Contact us by email or use our Contact Form or call 800-839-0227.
Advertising agreement - we need to have this faxed to us.
Advertising FAQs - who, what, where, why

Ad tracking available for all email and web image ads.

1. Email newsletter advertising (weekly email newsletter).

• See what the ads look like at our email archive or go to our sample ad page
• Sent to over 13,000 appraisers every week, and growing every day!! 100% opt-in
• Instant feedback on your product and marketing copy, as results are received within a few days. 
• 100% opt-in. These emails are opened and read!!
• An Email archive lets subscribers read old emails they "lost" and are read by site visitors
• "Push" advertising - sent to subscribers email box
• Original content targeted to appraisers, so the emails are read, and not just sent to the trash
• Sent every week since June, 1994. lots of appraisers know about it
• Almost all the subscribers are appraisers, either staff or fee.
• Email specifications: 65 words maximum for text ads. Maximum image size (with text) is 200 x 200 pixels, 15K size.
• Pricing - Email banner and text ads - Special pricing for more than 3 months
  • $350 each - Top of page - large banner or text
  • $200 each - not on top of page - large banner or text
  • $100 each - small image or text ad on side of page.

2. This web site  - banners, small ads

• Continually changing content, specifically for appraisers.
• Over 35,000 user sessions per month. Visitors spend an average of 10 minutes on this web site. 
• The vast majority of visitors are appraisers, looking for information.
• Increasing traffic through the use of weekly emails with links to the site, publicizing of the site in appraiser print publications, links from other web sites, and word of mouth.
• Click throughs can be easily tracked, so you know if your ad is working.
• FREE vendor directory link!
• Prices - Web site advertising
  •    Large banner ad
    • One month - $250, 3 months - $150 per month, 6 months or more - $125 per month
  •     Small image ad
    • One month - $125, 3 months - $100 per month, 6 months or more - $75 per month
  •     small text ad
    • One month - $100, 3 months - $75 per month, 6 months or more - $50 per month
  •     Your ad on every page of this web site!! - $250 per week or $850 per month!!

 Specifications

• Banner ads on web site or in email newsletter
  • GIF, 10K maximum size
  • 60 x 468 pixels
  • Maximum animation - 4 seconds, no looping
• Small image ads - located on the right or left side of the home page or a highlighted link.  On web site or in email newsletter
  • GIF, 3K maximum size
  • 85 x 85 pixels, maximum size
• Email ads
  • Full ad - 65 words maximum.
  • Optional small image ad - must fit into image specifications

Where to get more information

Real Estate Communication Resources
Ann O'Rourke, MAI, SRA, MBA Publisher
2033 Clement Ave., Suite 105
Alameda, CA 94501

mailto:ann@appraisaltoday.com 
phone: 800-839-0227//fax: 800-839-0014
Or go to the Contact Us page. 

Back to top of page

---------------------------------------------------------------------------------------------------------------------------------------------------

Copyrighted by Appraisal Today, 2015 Clement Ave., Suite 105, Alameda, CA 94501, phone 510-865-8041, info@appraisaltoday.com