Advertising information
How to reach appraisers with your message

New advertising option - One page ad (or more) $500 each. $400 each if you purchase two ads. This is sent separate from the email newsletter. These ads can include lots more information than a banner ad!!

1. This web site - banner ads   
2. Email advertising 

Advertising Order Form

Contact us by email or use our Contact Form or call 800-839-0227.
Advertising agreement - we need to have this faxed to us.
Advertising FAQs - who, what, where, why

Ad tracking available for all email and web image ads.

_____ New advertising option. One page ad (or more), sent separately from newsletter. Lots more info than a banner ad!!
            One time - $500, two times - $400 each

1. Email newsletter advertising (weekly email newsletter).

• See what the ads look like at our email archive
• Sent to almost 14,000 appraisers every week!! 100% opt-in
• Instant feedback on your product and marketing copy, as results are received within a few days. 
• 100% opt-in. These emails are opened and read!!
• An Email archive lets subscribers read old emails they "lost" and are read by site visitors
• "Push" advertising - sent to subscribers email box
• Original content targeted to appraisers, so the emails are read, and not just sent to the trash
• Sent every week since June, 1994. lots of appraisers know about it
• Almost all the subscribers are appraisers, either staff or fee.
• Email specifications: 40 words maximum for text ads. Maximum image size (with text) is 200 x 200 pixels, 15K size.
• Up to 35 words of text under your banner ad
• Pricing - Email banner and text ads - Special pricing for more than 3 months
  • $400 each - Top of page - large banner or text, 3 times - $350 each, 6 times or more - $300 each plus text - 10 words maximum
  • $250 each - not on top of page - large banner or text, 3 times - $200 each, 6 times or more - $150 each

      Your ad on every page of this web site!! - $250 per week or $850 per month!!

2. This web site  - banners, small ads

• Continually changing content, specifically for appraisers.
• Over 35,000 user sessions per month. Visitors spend an average of 10 minutes on this web site. 
• The vast majority of visitors are appraisers, looking for information.
• Increasing traffic through the use of weekly emails with links to the site, publicizing of the site in appraiser print publications, links from other web sites, and word of mouth.
• Click throughs can be easily tracked, so you know if your ad is working.
• FREE vendor directory link!
• Prices - Web site advertising
  •    Large banner ad
    • One month - $250, 3 months - $150 per month, 6 months or more - $125 per month
  •     Small image ad
    • One month - $125, 3 months - $100 per month, 6 months or more - $75 per month
  •     small text ad
    • One month - $100, 3 months - $75 per month, 6 months or more - $50 per month
  •     Your ad on every page of this web site!! - $250 per week or $850 per month!!

 Specifications

• Banner ads on web site or in email newsletter
  • GIF or JPG, 70K maximum size
  • 60 x 468 pixels
• Small image ads - located on the right or left side of the home page or a highlighted link.  On web site or in email newsletter
  • GIF, 3K maximum size
  • 85 x 85 pixels, maximum size
• Email text ads
  • Full ad - 65 words maximum.
  • Optional small image ad - must fit into image specifications

Where to get more information

Real Estate Communication Resources
Ann O'Rourke, MAI, SRA, MBA Publisher
2033 Clement Ave., Suite 105
Alameda, CA 94501
Email: annorourke@appraisaltoday.com
phone: 800-839-0227//fax: 800-839-0014
Or go to the Contact Us page. 

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