CDs - $15 each,
Subscribers to Appraisal Today- $12 each

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Marketing Seminar
(three CDs)

For most appraisers, marketing is not something we enjoy, but it is a requirement for a successful appraisal business. Here are some tips to make it easier. Topics include:

• Targeting your marketing
• What's the best price to charge for appraisals?
• Diversification vs. specialization
• How to expand your lender business

• Finding time for marketing

Total recorded time is approximately 2.5 hours. The speaker is Ann O'Rourke.  The price is $29. To order, go to the order form.

For information on our marketing books, go to the Marketing for Appraisers page, the Marketing Workbook page, and the Special Report on Marketing page.

Marketing tips - 1 hour speech

This is a one speech with different material than the 3 hour marketing seminar tapes

Topics include:

• Targeting your marketing
• What's the best price to charge for appraisals?
• Diversification vs. specialization
• How to expand your lender business

• Finding time for marketing

The price is $12. To order, go to the order form.

Working smarter, not harder

Appraisers sell their time. The more efficiently you work, the more time you have available for what is really important: your family and friends. Proven techniques used by appraisers included on the tape are:

• Reducing "phone tag"
• Saying "no"
• Handling interruptions
• Finding time for marketing

The price is $15. To order, go to the order form.

For more information on our Time Management Reprint Series, go to the Reprint Series Page.

Fee splits, too high or too low?

The primary rule of fee splits is: If you're paying a fee split, it's too high. If you're receiving it, it's too low. Find out about all the factors that go into determining a fair fee split.

• Employee vs. independent contractor
• Determining a fair fee split
• How much support to provide
• How to find out what other firms are paying

The price is $15. To order, go to the order form.

For more information on our Personnel Management Reprint Series, go to the Reprint Series Page.

Individual Tapes and CDs are priced at $15 each, or all three for $39 (Subscribers - $30). The Marketing Seminar tapes are $35. Please use the order form. Or call 800-839-0227, M,T,W, 7AM to noon, Pacific time.

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This page was last updated on 02/24/2008