Marketing and management tips for appraisers

Managing an appraisal business is much easier than businesses such as restaurants, which are much more management intensive. However, very few appraisal businesses are large enough to support owners/managers who are also not producers, doing appraisals and/or reviewing staff work.

I have been writing about appraisal business management topics in my newsletter, Appraisal Today, formerly Appraisal Management & Marketing since June, 1992. I have included information plus links in each section.

For business books, reprints, and tapes specifically for appraisers, go to Our Business information products.  Our favorite business books for appraisers has general business books useful for appraisers.

Or, Our Marketing Books and Tapes. 

Here are articles previously published in  Appraisal Today on popular management topics for appraisers.
Every month Appraisal Today newsletter has articles similar to those below.

• Marketing
  • The Customer Is Not Always Right!
  • Use appraiser directories to get your firm on the Internet
  • 59 Ways to Market Your Appraisal Services
  • Appraisal Management Companies - should you work for them?
• Financial management
  • 51 Ways to Cut Costs and Increase Cash Flow
  • Collections - collecting past due billings, what we all hate!
  • Can you sell your appraisal business?
• Personnel management
  • Fee splits - too high or too low?
  • Independent contractors - be careful!
  • To hire or not to hire - that is the question - Can/should you hire an appraiser?
  • What is a "good" appraiser? - You may be surprised at what I think!
• Time management
  • Increasing productivity without spending any money
  • Increase Productivity by Delegating
  • Don't be a slave to your phone
• General management
  • Ways To Reduce Your Liability Exposure

Home Questions? Feedback? Send email to info@appraisaltoday.com.
Copyrighted by Real Estate Communication Resources, 2015 Clement Ave., Alameda, CA 94501. Phone: 510-865-8041. All rights reserved. For more information, contact us.
This page was last updated on 02/24/2008