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The Appraisers' Marketing Workbook,
A Practical, Step-by-Step Guide to Marketing Success
(PDF only)
Price = $39, $29 for Appraisal Today subscribers

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Do you worry that you should be doing some marketing but don't know what works best for you?

Do you want easy, step by step, help in achieving your business goals?

 

For information on two other marketing books, and marketing tapes, go to Appraisal Information Products page.

To order this 220-plus page book, call 800-839-0227, M,T,W, 7am to noon, Pacific time. The Marketing Book is $39 plus  $5 shipping and handling, and 8.25% sales tax for California residents. Or, print out the order form to fax or mail your order.

The Appraisers Marketing Workbook $39
Subscribers - $29

This Workbook has 200-plus pages of exercises to help you find out where you are now and where you want to go, specifically designed for appraisers. 

I know how hard it is to take the time and effort to investigate new markets for your appraisal and consulting services, and analyze your current clients to find out who are the most profitable.

This workbook takes many of the marketing ideas from our Marketing for Appraisers book and applies them in a specific planned method for analyzing your business and deciding where you want to go.

For example, is government work best for your firm, or should you target attorneys? Or, which of your current clients has the best potential for increased business in the future?

To help us all in our marketing efforts, I have written this workbook is a very practical fill-in-the-blanks workbook. This is not a book to sit and read, but is designed to help you make a hands-on analysis of where you are and where you want to go.

Some of the questions you can answer using the new book are:

  • What are the best new markets for my firm?
  • How can I get higher fees?
  • What are the best marketing techniques for my firm to use in getting new clients?
  • How can I become more diversified, and less dependent on lender work?
  • How can my practice increase business with my current clients?

For more information, go to:

Sorry, no sample chapter could be provided due to the extensive use of tables and forms in the Workbook!

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for California residents. Or, print out the order form to fax or mail your order.

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This page was last updated on 02/24/2008