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Marketing
for Appraisers, Second Edition (2007)
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| Order Marketing for Appraisers Book |
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If you are a current PAID subscriber, please send an email to info@appraisaltoday.com requesting the FREE book. |
List of our marketing books and FREE marketing articles
To order this 230-plus page book, call 800-839-0227, 24 hours a day, 7 days a week. The Marketing Book is $29 plus $8.25% sales tax for California residents. Or, print out the order form to fax or mail your order.Subscriber price is $29.
Chapter 1 What is appraisal
marketing?
Client-Centered Marketing: your key to success
Handling ethical conflicts
What's your business image and why is it important?
Personal selling for appraisers
Current and past clients - The personal touch
Old clients - an excellent source of new business
Chapter 2 Appraising vs. managing your business
Entrepreneur, technician, and manager - the three conflicting roles of fee
appraisers
Most appraisers are propreneurs, not entrepreneurs
Chapter 3 What Are Your Marketing Goals?
Diversification vs. specialization - what's the best for you?
Analyzing the market for appraisal services
Chapter 4 What Are You Selling? How Much Should You Charge?
Pricing appraisals for maximum profit
Appraisers are in the assurance business
Chapter 5 How to Have Business Come to You -Increase Your Referrals
Referrals are appraisers’ best source of business
Marketing to real estate agents and brokers
Get more business by networking at meetings
Chapter 6 Promote Your Business By Speaking and Publicity
Use public speaking to get more clients
Exhibiting at meetings and conferences can increase your business
Why would an appraisal company want publicity?
Chapter 7 Use advertising to increase your business
Objectives of advertising
How to get more business using Yellow Page ads
Appraiser directories - worth the cost?
How to get business from the Internet
Stationery, invoices, brochures, and business cards
Advertising specialties and direct mail
Chapter 8 Use writing to promote your business
Writing is an easy way to build up referrals
How to use marketing-oriented letters to increase your business
Use your lender list applications to market your business
Newsletters - an easy way to promote your business
Chapter 9 Communicating with your clients
The client is NOT always right!
Firing a client
The Key to Client Retention: Quality And Service
Client Surveys Tell You How You're Doing
Chapter 10 Marketing to Appraisal Management Companies and Mortgage Brokers
Appraisal Management Companies - should you work for them?
Mortgage Brokers – who, what, where, and why
Advice on Pencil Searches, Comp Runs, etc. (Humor)
Can you make any money doing comp checks?
Chapter 11 Marketing To Lenders
Types of lenders
Lenders drive the appraisal business
FHA appraisals
Reverse mortgages - An excellent opportunity for appraisers
Chapter 12 Marketing Review and Foreclosure Services
Marketing review services
Official Megabucks Bank Apprisal Review Form (humor)
Marketing foreclosure services
Chapter 13 Marketing to Attorneys, Accountants, Relocation Companies, and
Public Agencies
Why appraisals are needed by accountants and attorneys
Appraisals for trusts and estates - an excellent diversification opportunity
Getting started in relocation appraising
Marketing to Public Agencies
Chapter 14 Handling Appraisal Business Cycles
Life cycle of an appraisal firm
Cyclicality Surfing: surviving the ups and downs of the appraisal business
Motivational Books and Tapes Help You Stay Up When Business Is Down
Tips for a new appraisal business
Emergency "Fast Track"
Why I am an appraiser
Where to get more information
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