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Special
Report on Marketing Opportunities for Appraisers Book
Table of Contents
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List
of our marketing books and FREE marketing articles
To order this 100-plus page book, call 800-839-0227, 24 hours
a day, 7 days a week. The Marketing Book is $39 plus $5 shipping and handling, and
8.25% sales tax for California residents. Or, print out the order
form to fax or mail your order.
Chapter 1. Getting oriented to the new world of
marketing
- Client centered marketing - your key to success
- USPAP and marketing
- Writing brochures that sell
- How to get higher appraisal fees with value-added services
- 50 ways to market your appraisal services
Chapter 2. The future of your appraisal business
- Most appraisers are propreneurs, not entrepreneurs
- Strategic alliances can increase profits
- Industry in crisis - reengineering your appraisal career (book
review)
- Why are there so many appraisers?
- The future of your appraisal business
- Cyclicality surfing - surviving the ups and downs of the
appraisal business
- Motivational books and tapes help you stay up when business is
down
Chapter 3. Successful marketing methods used by
appraisers
- How to use marketing-oriented letters to increase your
business
- Yellow page advertising - is it worth the cost?
- Use public speaking to attract more clients
- Appraisal seminars for fun and profit
- promote your business with a newsletter
- Exhibiting at conferences can increase your business
- How to have business come to you - always ask, always tell
- Marketing to real estate agents and brokers
Chapter 4. Handling the ups and downs of the lender
market
- Bank commercial real estate lending - will there be another
bust?
- Online commercial appraisal bidding
- ULI - 3,800 prospects and 5 appraisers
- What goes down comes up - mortgages from 1972 to 1994
- Drivebys, walkthroughs, and desktop appraisals - Part 1
- Drivebys and liability - Part 2
- Statistical valuation: still a long way to go nationally
- REOs - bad is good
- B,C,D lending - a growing market
- How to get on lender lists
Chapter 5. Non lender opportunities
- PMI cancellation - an excellent opportunity for appraisers
- Listing appraisals - an opportunity for appraisers
- Appraising the tough ones - finally a new, practical book for
residential appraisers (book review)
- Buyer brokerage - "natural" for appraisers
- Should you work for an appraisal management company?
- Appraisal management companies - who and what
- Relocation appraising for lender-oriented appraisers
- Relocation associations - ERC and RAC
- Bail bonds and appraisals
- Appraisals for estate and probate predicted to increase
- The IRS and valuation - a mess!
- Home inspections - a growing industry
- Business valuation - a growing profession
- Contingent fee assessment appeals
- Peter Korpacz - a commercial data success story
- Should you sell your data?
- Data - who has it and who wants it?
Chapter 6. Marketing on the Internet
- How to get your appraisal firm on the Web
- Domain names - your Internet business identity
- How to get a free email account - Juno
- How to manage your email
- Netiquette and smileys
Resources
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Back to product list
Back to Special Report on Marketing Page
To order this 100-plus page book, call 800-839-0227, 24 hours a day, 7 days a week. The
Marketing Book is $29 plus $5 shipping and handling, and 8.25% sales tax for
California residents. Or, print out the order form to fax or
mail your order.
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